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Coco Chanel Clothing

Gabrielle Bonheur "Coco" Chanel (1883 – 1971) was a pioneering French fashion designer and arguably the most important figure in the history of 20th-century fashion. She was the only person in the field of haute couture to be named in TIME Magazine's 100 most influential people of the 20th century.

Chanel revolutionized haute couture fashion by replacing the traditional corseted silhouette with the comfort of simple suits and long, lean dresses. Early on she became known for her love of certain colors and color combinations, which today we consider to be "classics" - beige and black, navy blue, deep red and white.

Coco Chanel - "simplicity is the keynote of all true elegance" - always kept the clothing she designed simple, comfortable and revealing. Chanel is also known for its quilted fabric which has a "secret" quilting pattern sewn at the back to keep the material strong. It was inspired by the jackets of jockeys. This material is used for Chanel clothing and Chanel accessories alike.

The House of Chanel soon became an icon of elegance and from then on, the name Chanel became synonymous with elegance, wealth, and elitism, as well as the ultimate sign of French high class.

The style of this incredibly unique designer label remains highly popular because Chanel mixes the trends of today with the class and simplicity it had when it first opened.

Coco Chanel Clothing Wholesale

We are selling genuine, authentic Coco Chanel clothing - Chanel Women and Chanel Men - at Wholesale prices.

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The Early Days

The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Coco Chanel in 1909. Coco Chanel acquired her legendary location at 31 Rue de Cambon in Paris by 1910, thus founding Chanel Modes.

In 1913, Coco Chanel introduced women's sportswear. Chanel's designs tended to be more simple and elegant than opulent in look. In the years 1915 and 1917, Harper's Bazaar mentioned that Chanel's name was "on the list of every buyer". Her boutique at 31 Rue Cambon previewed increasingly simple day dress-and-coat ensembles and black evening dresses in lace or jet-embroidered tulle. Coco Chanel omitted corsets, liberating women and creating more comfort.

She introduced to the world her signature cardigan jacket in 1925. In 1926, Coco Chanel introduced the 'little black dress', greeted by Vogue as the 'new uniform of the modern woman'. That same year, Chanel introduced the classic tweed. Inspired by visits to Scotland, Coco Chanel created her first tweed suits. She had numerous other major successes with her Chanel clothing line that changed the fashion industry including the ever popular Chanel suit.

Coco Chanel also incorporated ideas from male wardrobe into her Chanel clothing designs. Other elements that can be found over and over in her designs include her use of faux pearls and stones, simple decorations such as bows and camellias, and the extension of the interior of a garment to the outside of it.

After the phenomenal success of her perfume, Chanel No. 5 (introduced in 1921), Coco Chanel clothing became even more well-known and was purchased by the high flyers of London and Paris society alike. Overall, Coco Chanel has touched many American and European fashion designers for her pioneering search for originality and simple perfection.

Coco's comeback

In 1939 Coco Chanel decided to close her shops, due to the beginning of the Second World War. She believed that it was not a time for fashion. She eventually moved to Switzerland. 1954 marked the year Coco Chanel returned to Paris, the year in which she also returned to the world of fashion, reviving Chanel clothing.

But Coco found that her popularity had been forgotten in the wake of fashion designer Christian Dior, who had created the dramatic "New Look". Fortunately the "New Look" was becoming outdated, and so the 71 year-old Coco Chanel decided to make her comeback with perfect timing. Chanel became the top label in fashion again, re-introducing the "Chanel suit" which formed as a basis for many of her Chanel clothing collections.

In 1957, Coco introduced Chanel handbags and launched her first eau de toilette for men. Later in 1957 at the Fashion Awards in Dallas, Chanel and her Chanel clothing collection received the Fashion Oscar. The fashion world applauded her as the 'most influential designer of the twentieth century'. Coco Chanel died on January 10, 1971 at the age of 88 - "still designing, still working".

Early '80s - Today

The German designer Karl Lagerfeld is, since 1983, the art director of Chanel, both for the haute couture and prêt-à-porter. He rejuvenated the Chanel Clothing line with shorter cuts and eye capturing designs. In 1986 Chanel added watches to it's chanel accessories collection, introducing the first Chanel watch named 'Premiere'.
Lagerfeld has defined the style and fashion of Chanel Clothing as being the five essentials: audacious, perfectionist, unique, passionate, and visionary. His leadership earned the company the place as global leader in fragrance maker and marketing in the 1990s.

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