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Prada Clothing

Prada is an Italian high-fashion company specializing in luxury goods for men and women including Prada clothing, Prada shoes, Prada accessories, and Prada handbags.

First opened as a leather goods shop in Milan in 1913, the Prada label was taken in by designer Miuccia Prada in 1978 and transformed into the luxury goods, fashion house recognized today. From the best quality leathers to satins and translucent latexes, Prada uses the most distinctive and valuable materials for it's Prada clothing collection.

Highly renowned, Prada clothing is considered one of the most influential clothing collections in the fashion industry. Synonymous with opulence and quality, Prada clothing is widely regarded as a status symbol.

The Prada clothing line has come to outfit the most beautiful prominent figures in recent time, including, among many others, actresses Uma Thurman and Cameron Diaz with fabulous designs on the red carpet.

Authentic Prada Clothing Wholesale

We are selling genuine, authentic Prada clothing, Prada shoes at Wholesale prices.

Please go to the Prada Wholesale section to see which Prada clothing items we currently have on sale.

The Early Days - Prada Brothers

Prada, originally known in Italy as "Prada Brothers", was founded in 1913 by Mario Prada in Milan as a leather goods shop. Not only was his shop a purveyor of leather goods, but also sold imported English steamer trunks and handbags.

Prada Brothers gained great reputation and came to create accounts with prominent Italian noblemen. After Mario Prada's death in the mid-1950s, it was Mario's daughter-in-law who took the helm of Prada, and maintained it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970.

Miuccia began making waterproof backpacks out of Pocone. She met Patrizio Bertelli in 1977, and he joined the company soon on. He greatly advised Miuccia on better decisions for the Prada company and the idea of a Prada clothing line. It was his advice to discontinue importing English goods and to begin to revolutionize the old-fashioned luggage styles.

Prada Clothing - Ascent Into High-Fashion

Miuccia inherited the company in 1978 and would go on to incorporate her ideas into the House of Prada that would transform it into a label of renown.

She released her first set of backpacks and totes in 1979. Made out of a tough military spec black nylon, initial success was not instant, as they were hard to sell due to the lack of advertising and high-prices, but the lines would go on to become her first commercial hit. In 1983, Prada opened a second boutique in Milan.

In 1984, Prada shoes were added to the Prada clothing collection. Prada also began expansion across continental Europe by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City. Miuccia released the classic Prada handbag in 1985, that went on to become an overnight sensation. It was practical and fashionable, functional and sturdy.

The Prada clothing line launched its women's ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts. Popularity of Prada clothing skyrocketed when the fashion world took notice of its clean lines, opulent fabrics, and basic colors. Truly, the Prada clothing designs to come out of the House of Prada reflected feminine worker aesthetic which made it quite unique in contrast to other high-fashion brands. Thus, Miuccia took it upon herself to call her women's outfits as "uniforms".

Prada Clothing Today

The originality of Prada clothing gained the label a place as the most influential fashion house in terms of design and look in the 1990s and was well becoming the 1990s premium status symbol.

The signature look of Prada clothing encompassed luxurious fabrics in colors of mostly black, browns, grays, greens, and creams incorporated to become simple yet provocative styles. Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a very cautious expansion, making products hard to come by. Life in Italy states that Prada clothing was "sexy and spoke of confidence without revealing too much skin".

In 1992, the clothing brand Miu Miu was launched. It was named after Miuccia's nickname, and catered for more younger consumer base by offering apparel constructed out of "tacky synthetic fabrics".

The Prada clothing line launched the men's ready-to-wear collections in the mid 90's. In 1995, Prada won another award from the Council of Fashion Designers of America, this time as "Designer of the Year".

In 1998, the first Prada clothing menswear boutique is opened in Los Angeles with additional store openings in Manhattan and Las Vegas. Today, Prada is a worldwide empire, with stores in practically every country in the western world.

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